Label life, 2012 version : discreet, modern, efficient !

A Bolloré Thin Papers exclusive, this label is a real "plus" & we offer to help you better communicate your choice of responsible paper use.

life, less impact for earth, is an ecolabel, the graphical representation of the Life Cycle Assessments (LCA) carried out on our products.
It aims to express our commitment to the environment interms of weight reduction and decrease of environmental impact.
By choosing to apply the life label to their publications, our clients express their support of our program. We wish to point out that this label is not the result of ongoing work on environmental labelling, nor is it a comparison of our offer with that of the competition.

2012 News
Two years after its launch, in order to take into account our clients'concerns & suggestions; Bolloré Thin Papers has changed the label :

• reduced size for optima integration on leaflets, catalogues, books, etc... The original labal measuring 10*8 cm has been replaced by a new one measuring 2*4 cm,
• customisation of the visual thanks to addition of the name of the paper and grammage chosen by the client,
• simplification of the impact graduation system with a progression bar, for easier understanding,
• modern and technological touch added to the label : the planet is now drawn inside a QR code which can be read with a smartphone thus enabling access to a dedicated website.

A QR code is a type of 2D barcode. In English the abbreviation QR stands for Quick Response. The aim is to start interacting as soon as the QR code is read.
It is designed to be read by a bar code reader, a mobile phone, a smartphone or a webcam, and can store more information than a bar code, especially data that is instantly recognised by a^pplications, easily initiating actions such as browsing a website, or even bookmarking a website address.

Generating an interaction
The aim of the site is to make information available interactively on all of our papers and their environmental impact.

Stage 1 The Smartphone reads the QR code printed on the book or the leaflet

Stage 2 The user is connected to the mobile site

Stage 3 He visuakises the notation of the paper on which the book or the leaflet is printed and the criteria explanation

New grading system to show the overall impact, including a progress bar
The more the bar is filled, the higher the impact
The less the bar is filled, then the impact is lower

Stage 4 If the user wishes, he can find out more about Bolloré Thin Papers environmental policy and/or view the other Bolloré Thin Papers products and their impact.

Etape 4 : s’il le souhaite, le lecteur peut en savoir plus sur la démarche de Bolloré Thin Papers et/ou visualiser les impacts des autres papiers minces de Bolloré Thin Papers

Vidal, Legallais and the italian editor Newton Compton are among the first label users.

Our marketing team is at your disposal to design the most suitable label for your publication with you.

For further information, you can visit the Website : www.labellife.fr